Cooking classes are more than just a meal, they’re immersive, hands-on experiences that bring people together in unexpected ways. Whether it’s shopping for spices in a bustling souk or plating up under the watchful eye of a celebrity chef, culinary adventures are ideal for fostering teamwork, learning something new, and sharing a whole lot of laughs.

Here are four destinations where cooking becomes the main ingredient for incentive success.

Malaysia: A Culinary Adventure Through Markets and Kitchens
In Kuala Lumpur, cooking classes take on an immersive and authentic twist, especially with Asian Trails’ curated experiences. Participants don’t just cook—they begin their culinary journey with a visit to a bustling local market, where they’re guided through vibrant stalls bursting with fresh herbs, spices, and exotic produce. Everyone plays a role, whether negotiating for the freshest lemongrass or picking the perfect chili, fostering collaboration from the start.

Once the ingredients are in hand, head into the outdoor kitchen to prepare traditional Malaysian dishes under the guidance of expert chefs. These hands-on sessions are designed to be interactive and inclusive, making it easy for all team members—regardless of cooking ability—to engage.  And enjoying those meals together tops off the experience.

Greece: Island Flavours and Heartfelt Hospitality
On the sun-drenched island of Naxos, incentive groups can dive into a truly authentic food adventure by learning to prepare and cook octopus the traditional Greek way. In partnership with Optimum Greece, guests begin this unforgettable experience by meeting local fishermen, who share stories of the sea and the time-honoured methods of catching and tenderizing octopus. From there, participants join a local cook to learn the secrets of cleaning, marinating, and grilling octopus to perfection—just as it’s been done for generations.

Set against the backdrop of Naxos’s stunning coastline, this hands-on cooking class blends storytelling, local tradition, and team collaboration. It’s a rewarding and immersive way for groups to connect with Greek culture, each other, and the art of preparing one of the Aegean’s most iconic dishes.

United Kingdom: Cook Like a Celebrity Chef
For teams seeking a premium, high-energy culinary experience, K&N Travel in the United Kingdom offers unforgettable cooking classes at establishments like The Kitchen at Chewton Glen, led by renowned celebrity chef James Martin.

Designed to inspire and excite, these sessions invite participants into a world-class kitchen to learn from professional chefs trained under some of the best in the industry. The experience is structured as a culinary team challenge—perfect for incentive groups—where teamwork, communication, and time management are tested in a friendly, competitive atmosphere.

Dubai: Spice Souk Secrets and Sensory Exploration
In Dubai, incentive groups can dive into the heart of Emirati cuisine with a culinary journey that begins at the iconic Spice Souk. With Impact DMC, participants start their experience by exploring this historic market, guided by local experts who explain the origins and uses of aromatic spices like saffron, sumac, and za’atar. This hands-on approach to sourcing ingredients not only educates but also stimulates the senses, encouraging team interaction and curiosity as they select their own spices for the cooking session to follow.

Back in the kitchen, those same spices come to life in a hands-on cooking class where participants work together to prepare traditional Middle Eastern dishes. From learning how to blend spices to preparing flavourful mezzes or slow-cooked lamb, every step is collaborative. The combination of the market tour and cooking class creates a rich, multi-sensory experience.

Cooking classes aren’t just about food—they’re about connection. They’re a chance to break down barriers, explore local culture, and create memories around the table. Whether you’re crafting a delicate filo pie in Greece or sautéing spices in Malaysia, these experiences build camaraderie, spark curiosity, and leave your team feeling inspired. If you’re ready to stir up something special for your next incentive program, get in touch and we will help you curate a culinary experience your team won’t forget.