Belgium
Iconic Canals & Historic Architecture
ONE Event brings its creative approach, destination expertise and passion for perfection to incentive travel, corporate events and meetings throughout Belgium.
Operated by the same experienced team as ONE Event The Netherlands, the Belgium operation combines extensive MICE expertise with strong local supplier relationships and an understanding of what international groups need from a destination. From Brussels and Bruges to Antwerp, Ghent and the Belgian countryside, programmes are tailored around each group rather than taken off the shelf.
ONE Event can manage every element on the ground, including accommodation and venue sourcing, transport and logistics, dining, activities, entertainment, production and on-site management.
Whether it’s an exclusive brewery experience, a chocolate discovery, an elegant gala dinner, a cultural city adventure or an incentive combining several Belgian destinations, ONE Event brings together local knowledge, creative thinking and meticulous delivery to create memorable programmes.
ONE Event brings its creative approach, destination expertise and passion for perfection to incentive travel, corporate events and meetings throughout Belgium.
Operated by the same experienced team as ONE Event The Netherlands, the Belgium operation combines extensive MICE expertise with strong local supplier relationships and an understanding of what international groups need from a destination. From Brussels and Bruges to Antwerp, Ghent and the Belgian countryside, programmes are tailored around each group rather than taken off the shelf.
ONE Event can manage every element on the ground, including accommodation and venue sourcing, transport and logistics, dining, activities, entertainment, production and on-site management.
Whether it’s an exclusive brewery experience, a chocolate discovery, an elegant gala dinner, a cultural city adventure or an incentive combining several Belgian destinations, ONE Event brings together local knowledge, creative thinking and meticulous delivery to create memorable programmes.
Belgium may be compact, but for incentive groups that’s precisely part of its appeal. Historic cities, extraordinary architecture, world-renowned food and drink, contemporary culture and beautiful countryside can all be combined within one programme, with surprisingly little time spent travelling.
Brussels provides a natural starting point. International, multilingual and highly accessible, the Belgian capital combines grand European architecture with Art Nouveau, lively neighbourhoods, excellent dining and a sophisticated collection of venues. It’s also a city made for exploring – compact enough for groups to discover on foot while offering plenty of scope for creative activities, private events and culinary experiences.
Beyond Brussels, Belgium really begins to surprise.
Bruges delivers storybook canals, cobbled streets and medieval architecture, while Ghent combines history with a younger, creative energy. Antwerp brings fashion, design, diamonds and contemporary culture into the mix, creating a completely different incentive experience.
And then there’s Belgian gastronomy. Chocolate and beer may be the famous drawcards, but they provide much more than a tasting opportunity. Private brewery visits, chocolate workshops, chef-led experiences and food discoveries can become engaging group activities in their own right. Brussels’ business-events offering actively incorporates Belgian chocolate and gastronomy into group experiences.
Add castles, countryside, cycling, art and some wonderfully unexpected venues and Belgium becomes an incentive destination capable of delivering enormous variety within a relatively small footprint.
For groups wanting a European experience that combines history and contemporary culture with exceptional food, genuine local experiences and easy logistics, Belgium packs a remarkable amount into one destination.
Brussels
Belgium’s cosmopolitan capital combines magnificent historic squares, Art Nouveau architecture, European institutions, exceptional gastronomy and an impressive range of event spaces. The compact centre makes it particularly good for interactive group experiences.
Bruges
Perhaps Belgium at its most romantic. Medieval buildings, canals, cobbled streets and intimate squares make Bruges ideal for a day excursion or overnight incentive experience.
Ghent
Historic without feeling like a museum, Ghent combines medieval architecture and waterways with a lively contemporary food, arts and cultural scene.
Antwerp
Fashion, diamonds, design and striking architecture give Antwerp a sophisticated edge. It’s a particularly good choice for groups interested in creativity, contemporary culture and something beyond the traditional Belgian experience.
Belgian Countryside & Castles
Move beyond the cities for private estates, castles, rolling countryside and exclusive dining experiences – a wonderful contrast within a multi-day programme.
Belgian Gastronomy
Chocolate, waffles, beer and much more. Belgium’s culinary heritage lends itself perfectly to interactive incentives, from private tastings and workshops to brewery experiences and progressive dinners.
1. Chocolate, But Make It Competitive
Discover one of Belgium’s most famous crafts with a private chocolate experience. Meet an artisan chocolatier, learn how Belgian chocolate is created and then let teams loose on their own creations. Brussels offers artisan chocolate experiences designed specifically for groups, making this much more engaging than simply visiting a chocolate shop.
2. Belgium’s Beer Story
Go behind the scenes of Belgium’s extraordinary beer culture with a private brewery experience. Meet the makers, discover different brewing styles and finish with a guided tasting and relaxed Belgian lunch or dinner. ONE Event specifically promotes exclusive brewery visits as part of its Belgian incentive offering.
3. Brussels – Art Nouveau to After Dark
Discover a different Brussels through its Art Nouveau architecture, hidden neighbourhoods and local stories. Turn the experience into an interactive city challenge before finishing somewhere unexpected for cocktails and dinner. Brussels incentive programmes already incorporate themed Art Nouveau experiences and city rallies.
4. Three Cities, Three Personalities
Use Belgium’s compact geography to create an incentive journey rather than staying in one place. Start amid the international energy of Brussels, discover medieval Bruges or Ghent, and finish with fashion, design and contemporary culture in Antwerp. One small country – three very different experiences.
5. Dinner Behind Castle Doors
Leave the city behind for an evening in the Belgian countryside. Privately access a historic castle or estate, begin with drinks in the gardens and follow with a beautifully produced dinner inside. Private castles and themed dining are among the group experiences promoted for Belgium, making this a fantastic high point for an incentive programme.
Perfectly positioned at the crossroads of Western Europe, Belgium is exceptionally accessible for international groups. Brussels is connected by air to major international gateways and by high-speed rail to cities including Paris, London, Amsterdam and Cologne. Once there, Belgium’s compact size becomes a major advantage: Brussels, Bruges, Ghent and Antwerp can be combined within a single programme without lengthy transfers. Brussels itself is particularly easy to navigate, with much of the central city accessible on foot and an extensive tram and metro network.
