The Netherlands
Iconic Canals & Historic Architecture
Based in Amsterdam, ONE Event The Netherlands is a creative and experienced Destination Management Company specialising in incentive travel, corporate events, conferences and tailor-made experiences throughout The Netherlands.
Driven by a genuine passion for perfection, the team combines deep local knowledge with strong supplier relationships to create programmes that go well beyond the expected. From an exclusive canal-side dinner in Amsterdam or a contemporary event in Rotterdam to countryside discoveries, cultural experiences and creative team activities, every programme is designed around the group.
ONE Event provides complete destination support, including accommodation and venue sourcing, transport and logistics, dining experiences, activities, entertainment, production and on-site management.
As part of ONE Event’s independent international network, the Amsterdam-based multilingual team brings both local expertise and a broader understanding of international incentive groups, making them an ideal partner for creating seamless, memorable programmes across The Netherlands.
It comes down to local knowledge, strong relationships and attention to detail. ONE Event’s team is based on the ground in Amsterdam, with direct supplier relationships throughout The Netherlands and years of MICE experience behind them. They understand that the most memorable programmes aren’t simply a collection of activities – they need to feel connected to the destination and to the people experiencing them. Creative thinking, flexibility, sustainability and highly personalised service underpin everything they do.
Compact, creative, effortlessly accessible and packed with personality, The Netherlands is an exceptional incentive destination – and there is much more to discover beyond Amsterdam.
For incentive groups, one of the country’s greatest advantages is just how much can be experienced within a relatively small area. Historic canal cities, cutting-edge architecture, colourful flower fields, windmills, beaches and beautiful countryside can all form part of one programme, without spending hours travelling between destinations.
Amsterdam provides an irresistible starting point. Its UNESCO-listed canals, world-class museums, character-filled neighbourhoods and extraordinary collection of venues create endless possibilities for groups. Explore the city by private canal boat, discover its food scene, cycle like a local or take over a remarkable historic venue for an unforgettable evening.
Then change the pace completely. Rotterdam delivers bold contemporary architecture, innovative dining and a distinctly modern Dutch energy. Venture into the countryside to discover traditional windmills, picturesque villages and local producers, or head towards the Dutch coast for beach clubs, fresh seafood and relaxed group experiences.
The Dutch approach to sustainability also lends itself beautifully to modern incentive programmes. Cycling, walking, waterways, efficient public transport, locally sourced food and community-based experiences can be incorporated naturally rather than feeling like an add-on.
Perhaps most importantly, The Netherlands makes incentive travel easy. Excellent infrastructure, a highly international outlook and compact distances leave more time for experiences and less time in transit.
For groups looking for a European destination that combines culture, creativity, history, innovation and fun, The Netherlands delivers a surprising amount in a very small package.
Amsterdam
The natural gateway to The Netherlands and an incentive favourite. Think historic canals, private boats, world-renowned museums, exceptional restaurants, distinctive neighbourhoods and an extraordinary choice of historic and contemporary event venues.
Rotterdam
A completely different side of The Netherlands. Bold architecture, a striking skyline, waterfront venues, innovative food and a youthful creative energy make Rotterdam a great addition or alternative to Amsterdam.
The Dutch Countryside & Windmills
Step beyond the cities to experience quintessential Holland. Traditional villages, windmills, waterways, farms and open landscapes offer a wonderful contrast to an urban programme and plenty of opportunities for authentic local experiences.
The Dutch Coast
The Netherlands’ coastline is an unexpected incentive highlight. Beach clubs, dunes, coastal dining and outdoor activities can create a relaxed change of pace, particularly for groups travelling during the warmer months.
The Hague
Elegant, international and located close to the coast, The Hague combines royal heritage, impressive architecture, culture and the famous Scheveningen seaside district.
Keukenhof & the Flower Region
For spring programmes, the Netherlands’ spectacular tulip season provides one of Europe’s great visual experiences. Colourful flower fields and gardens can transform an incentive itinerary into something truly memorable.
1. Amsterdam Canal Rally
Don’t simply cruise Amsterdam’s canals – turn them into the setting for an interactive group adventure. Teams navigate the waterways, tackle challenges and discover the city from its most famous perspective before coming together for drinks or dinner beside the canal.
2. Dinner Somewhere Unexpected
ONE Event specialises in finding memorable settings, so swap the conventional restaurant for something with a story – a historic canal house, converted industrial space, countryside estate or even a castle. Add local food, entertainment and creative production to transform dinner into a genuine incentive experience.
3. From Windmills to Dutch Flavours
Escape Amsterdam for a day in the countryside. Explore traditional windmills and villages, meet local producers and introduce the group to Dutch flavours through cheese, beer or other artisan tastings. It’s authentic, relaxed and a wonderful contrast to the energy of the city.
4. Discover the New Netherlands in Rotterdam
Take the group behind the scenes of one of Europe’s most architecturally adventurous cities. Combine an architecture experience with the city’s markets and food scene, rooftop drinks or a waterfront event. Rotterdam delivers an entirely different – and often unexpected – view of The Netherlands.
5. Bikes, Beaches & a Dutch Summer
Do it the Dutch way. Head out by bicycle before continuing towards the coast for an afternoon at a beach club. Add team activities, a long lunch or sunset drinks overlooking the North Sea for an incentive day that combines activity, sustainability and plenty of fun.
